% Daily Value (%DV)

Percent Daily Value shows how much a serving contributes toward a general daily reference intake for a nutrient, based on standard reference amounts rather than your specific needs. It is a fast way to read micronutrient coverage on a meal shake or multivitamin — 50% DV of B12, say — but it is a population reference, not a personalized recommendation, and "100% DV" is not automatically a target to hit or a ceiling. We use it to compare coverage across products; individual requirements are a clinician conversation.