Serving Size

Serving size is the quantity the panel's figures are based on, and it is the quiet lever behind flattering labels: "25g protein" per two heaping scoops is a different, more expensive product than 25g per one. Always confirm the serving size and how many servings you'll realistically use, then recompute cost per serving from the real number. It is also why "servings per container" and scoop size belong in a value comparison — the front-of-package protein figure means nothing until the serving it rides on is pinned down.